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Larry Kim: An Insightful Content Marketing Interview

Ever wondered about the genius behind some of the content marketing industry’s leading strategies and insightful commentaries? Get ready to dive deep into insights and wisdom accumulated from an exclusive interview with the renowned marketing expert, Larry Kim.

Larry Kim’s Professional Journey

It’s no secret Larry Kim is a giant in the digital marketing industry. From founding successful companies to receiving several awards, his professional journey truly symbolizes the saying “from humble beginnings come great things”. The first significant milestone in his career was the founding of WordStream in 2007—a provider of software and services for pay-per-click advertising.

Fast forward to 2018, WordStream attracted the attention of Gannett, the parent company of USA Today, which led to its sale for an estimated $150 million. This marked the end of one chapter and the beginning of another, as he pivoted his focus towards MobileMonkey—a platform specializing in Facebook Messenger marketing which he founded in 2017.

The Birth of WordStream

The inception of WordStream emerged from Kim’s vision to streamline and optimize pay-per-click advertising—a vital tool in any digital marketer’s toolkit. His ambitions didn’t stop there. After establishing a firm footing with WordStream, this marketing whiz proceeded to break new ground with the creation of MobileMonkey.

This StartUpSavant article delves deeper into his entrepreneurial journey.

Style of Content Marketing

Style of Content Marketing


Across platforms like Twitter, LinkedIn, Inc. Magazine, and Medium, Kim’s content style shines through – insightful, practical, and always on top of digital marketing trends. His commitment to sharing valuable content earned him a substantial social media following and repeat accolades from PPC Hero as one of the most influential PPC experts.

Remaining true to his mission, Kim continues to educate and inspire many through his knowledgeable insights and expert commentaries across multiple platforms.

Secrets to a Successful Strategy

Beyond WordStream and MobileMonkey, Larry continues to dominate the content marketing industry through speaking events such as INBOUND, SMX, and Pubcon. His secret weapon? An invincible combination of rich experience, industry wisdom, and an insatiable curiosity to explore cutting-edge trends.

The revolutionary ideas garnered from various conferences are what fuel his successful strategies. Regardless of whether it’s a simple tweet or a comprehensive blog post, every piece of content is meticulously crafted, embodying Kim’s unique style and valuable insights.

Addressing Content Marketing Mistakes

To avoid common pitfalls in content marketing, Larry offers practical advice amassed from years of experience. One recurring theme is the importance of studying trends to stay ahead of shifts in the industry. He often emphasizes the critical role that authenticity plays in creating meaningful engagement with customers.

Avoiding these mistakes can be tricky but with guidance from seasoned experts like Larry Kim, marketers can navigate through these potential pitfalls effectively.

Favourite Tools and Resources

When it comes to tools and resources, it should come as no surprise that Larry Kim favours ones that help automate marketing processes. Among these are artificial intelligence (AI) driven tools that help optimise Facebook Messenger marketing—a significant component of MobileMonkey’s operations.

Known for his investment in AI technologies for enhanced marketing automation, Larry demonstrates that when used optimally, these tools can invaluable assets for any digital marketers kit.

Looking Towards Future Trends

Larry stands at the forefront of identifying and capitalizing on future trends. As exemplified by his investment in AI for MobileMonkey’s chatbot functionality, Larry acknowledges the growing importance of AI in a post-digital era.

He fervently believes that only by understanding these digital trends can one truly craft innovative and effective marketing strategies.

Wrapping Up

All in all, Larry Kim’s insights serve as compelling testaments to what’s possible for aspiring marketers. From creating widely recognized companies to predicting future trends, he proves that with the right strategies, vision and tenacity, anyone can leave a notable mark in content marketing.